Wouldn’t you rather choose a real estate agent because of a referral than because she popped up first on Google? Have you tried posting on Craigslist or the like and gotten nowhere?
Saya has numerous contacts who are always telling her about awesome service providers, job openings, funding opportunities, workshops, cultural events, discounts, you name it. She’s also often out and about experiencing awesomeness, much of it off the beaten path, so she loves to share. She curates all that goodness into Smatterings, a combination of social media shares and e-newsletter inclusions which she shares with her extensive network who respect and act on her referrals and recommendations.
If you’d like to share your own goodness via Smatterings, check out how below.
“I delete a lot of the newsletters I receive but I make sure I read every Smatterings because I always find a number of useful items in each email, whether a cool event, a reliable local service provider, career advice, or just an interesting story.”
“I have started saving the Smatterings email for when I can actually read all the multiple tabs I open from the links I’m interested in. I read Chicagoist, the Chicago Reader, etc., but this is just more intimate with a real voice.”
“Please never stop doing Smatterings! I really don’t know what I would do without it . . . ”
“I am cursing you for being so useful. I have ten minutes to check email, was just going to scan this, but found seven useful things I HAVE to read.”
“Having recently moved to Chicago, my knowledge of the city and what it has to offer is limited. Smatterings has provided me with a wealth of information from entertainment venues to the accountant I used this year to a photography grant opportunity. Saya has created a wonderful resource for someone who is new to the city.”
“Thanks to our services being featured in Smatterings, our group has assisted an owner in selling her home successfully in Wrigleyville. In addition, we have had people who were interested in learning more about the home-purchase process attend our first-time home buyer seminars. Smatterings is a resourceful, invaluable catalyst for connecting people with people.”
“Thank you again for featuring me in the Mac & Cheese newsletter, I’ve not only received about 20 new email subscribers, but they actually answered my “confirm subscription” question about how they heard about me, which no one ever does! You’ve fostered a highly engaged group.”
“The Mac & Cheese network is awesome! For over a year I was trying to sell a credit I had with a local trolley company. I posted it a few times on Craigslist and tried to network through my friends. Even with a substantial discount, I had no takers. Knowing she had an extensive network, I reached out to Saya. Within 24 hours of posting it, I had two leads and within a week I was able to cut a deal with Tracy, who’s getting married and will be using the trolley for her wedding—a true win/win! I will definitely use the M&C network again and I highly recommend it as a marketing tool.”
“I really value Saya’s word-of-mouth recommendations. A plug in Smatterings brought me three terrific people to live in my rental condo, for instance. Yes, there’s Craigslist for such things, but Saya’s connections are, in some sense, pre-screened, and I know that friends and acquaintances of hers will be responsible, civilized and cool.”
“OMG, literally hours after your Smatterings posting did I receive a call from a new client interested in our catering services! THANK YOU!”
How much does a post cost?
A one-time post costs $25.
- Two posts = $45
- Three posts = $70
What is included in a post?
Social media shares via Facebook, Twitter, Google+, and if appropriate, LinkedIn. If the timing works out — if I’m sending an issue out within a week of getting your payment — a post will also include a blurb in the Mac & Cheese Productions℠ newsletter. But the main communication method is social media.
When is the deadline?
No deadline. Your post will go out within a week of payment.
Are there any special formatting parameters?
Nope! No word count (though keep in mind people’s short attention spans these days); a few sentences’ish is good. Of course for Twitter, keep it to 140 characters.
Anything else to keep in mind when creating my post?
Make sure links work. Make sure people can get in touch with you if they have questions. Make sure your tweets aren’t over 140 characters.