Marketing to Cheese-Its
Wouldn’t you rather choose a real estate agent because of a referral than because she popped up first on Google? Have you tried posting on Craigslist or the like and gotten nowhere but Headacheville?
Mac & Cheese has numerous contacts who are always telling us about awesome service providers, job openings, funding opportunities, workshops, cultural events, discounts, you name it. We’re also often out and about experiencing awesomeness, much of it off the beaten path, so we love to share. We curate all that goodness into a combination of social media shares, blog posts, and newsletter inclusions which we share with our extensive network who respect and act on our referrals and recommendations.
If you’d like to follow the goodness on Twitter, Facebook, and/or Instagram, give Mac & Cheese a Twitter follow, a Facebook like, and/or an Instagram follow, as well as search “#smatterings” on Twitter.
If you’d like to share your own goodness with Cheese-Its, check out how below.
How to Share Your Goodness with Cheese-Its
- Submit content for consideration via button below
- Receive approval/denial
- If the former, submit payment via instructions that will be provided
- M&C shares content via methods and time frame stipulated below
Content for Cheese-It Exposure is provided by you. Mac & Cheese doesn’t write your copy.
“#ad”, “SPONSORED POST” or the like showing that this is a paid partnership will be included somewhere in posts.
- One social media share per platform — Facebook, Twitter, Instagram (if image is provided), and if appropriate, LinkedIn
- A feature in the Mac & Cheese Productions℠ newsletter
- One image, if desired
- One share = $25
- Two shares = $45
- Three shares = $70
Rolling. Newsletter inclusions will go out in the next issue after payment (sent two times a month’ish) and social media shares will go out within a week of payment.
Make your posts platform appropriate, e.g. no more than 280 characters for Twitter and no hashtags for Facebook. There’s no word count though keep in mind people’s short attention spans these days. Ensure people can get in touch if they have questions and that you have all the right handles, hashtags, and links.
Copy should not be in first person — e.g. “My condo is located in Logan Square” — so it’s not confusing whether it’s coming from you or Mac & Cheese; please use third person, e.g. “Her/the condo is located in Logan Square.” If you submit in first person, M&C will ask you to redo.
Tip: when you choose what platforms where you want to be shared on the form below, consider a platform even if you’re not on it. E.g. if you’re not on Twitter, you can and should still submit a tweet as M&C is active on Twitter. Instead of including your non-existent handle, include your website. This way you’ll reach more people, as some Cheese-Its are only on specific platforms. Just because you’re not on/active on a platform doesn’t mean you shouldn’t post there; if M&C is on and active on it, you should include it in your selection. Maximize your investment!
Where Mac & Cheese is Active & Cheese-It Numbers Per Platform
- Facebook fans: 3400+
- Instagram followers: 2400+
- Twitter followers: 2900+
- Newsletter subscribers: 700+
- LinkedIn connections: 1300+
Ready to submit?
If you’d like Cheese-It Exposure via another method, submit your inquiry to Mac & Cheese. Otherwise, fill out below and M&C will be in touch.
"(Saya) shared the heck out of me and my business. As a result, I not only get new clients on the regular, but they are THE BEST clients because they all have this whole Life of Yes attitude. I can’t quite explain all the levels of connections I’ve gained from exposure to her network—from working with great clients to having new friends and concert-going buddies, and those connections keep growing more connections."
“Saya's network is amazing. From ONE share in ONE of her networks, I got two new clients. She is a connecting people machine who believes in you almost more than you do! Tapping into her network is a beautiful thing!”
"It's nearly impossible to describe how much knowing Saya Hillman and her Mac & Cheese community has changed my life, both personally and professionally for the WAY better. I wouldn't be doing this work I adore if it wasn't for Saya's encouragement and the fact that she shared my business so widely that it blew me away. I always know that when I get a query from a Cheese-It , they're going to be really amazing people to work with. This network is the most incredible thing. I love being part of a group of folks who are committed to leading their best lives and doing good at the same time. Every time I fill my camera bag and head out the door for a shoot, I whisper a silent 'Thank you Saya'. For real. "
“Thanks to our services being featured in (M&C’s newsletter), our group assisted an owner in selling her home successfully in Wrigleyville. In addition, we have had people who were interested in learning more about the home-purchase process attend our first-time home buyer seminars. (M&C’s newsletter) is a resourceful, invaluable catalyst for connecting people with people.”
“Thank you again for featuring me in the Mac & Cheese newsletter, I’ve not only received about 20 new email subscribers, but they actually answered my “confirm subscription” question about how they heard about me, which no one ever does! You’ve fostered a highly engaged group.”
“The Mac & Cheese network is awesome! For over a year I was trying to sell a credit I had with a local trolley company. I posted it a few times on Craigslist and tried to network through my friends. Even with a substantial discount, I had no takers. Knowing she had an extensive network, I reached out to Saya. Within 24 hours of posting it, I had two leads and within a week I was able to cut a deal with Tracy, who’s getting married and will be using the trolley for her wedding—a true win/win! I will definitely use the M&C network again and I highly recommend it as a marketing tool.”
“I really value Saya’s word-of-mouth recommendations. A plug in (M&C’s newsletter) brought me three terrific people to live in my rental condo, for instance. Yes, there’s Craigslist for such things, but Saya’s connections are, in some sense, pre-screened, and I know that friends and acquaintances of hers will be responsible, civilized and cool.”
"Saya was a dream to work with! After being a Cheese-It for two years, I was so grateful to be invited to share my passions with Saya's audience. Her programs and optimistic life doesn't have to be as hard as you think it does perspective is very much in alignment with my business' core values, so the event was definitely a success. I also walked away with multiple new, ideal clients who are committed to changing their life for the better and they've been a joy to work with."
“OMG, literally hours after your posting did I receive a call from a new client interested in our catering services! THANK YOU!”
"Beyond being a pleasure to do business with, Saya truly values the people she works and the network she has built. Anytime I get a referral from Saya, I know I will be working with wonderful people."
"Saya’s wide range of offerings and events has forged a devoted network of people that are a resource unto themselves – participating in any Saya event connects you to this dynamic group. From professional resources to personal friendships, Saya is an incredible instigator of human centric fun. My suggestion? Dive in and explore!"
“The people attracted to Mac & Cheese offerings don’t fit any particular mold or niche, but they are open to meeting new people, trying new things, hearing new ideas, and learning new things about themselves. I enjoy hanging out with that kind of a person personally, and enjoy working with that type of person so much that I offer all Cheese-Its a discount on my professional services.”
“I delete a lot of the newsletters I receive but I make sure I read every (M&C edition) because I always find a number of useful items in each email, whether a cool event, a reliable local service provider, career advice, or just an interesting story.”
“I have started saving (M&C’s) email for when I can actually read all the multiple tabs I open from the links I’m interested in."
“Please never stop doing (your newsletter)! I really don’t know what I would do without it . . . ”
“I am cursing you for being so useful. I have ten minutes to check email, was just going to scan this, but found seven useful things I HAVE to read.”
“Having recently moved to Chicago, my knowledge of the city and what it has to offer is limited. (M&C’s newsletter) has provided me with a wealth of information from entertainment venues to the accountant I used this year to a photography grant opportunity. Saya has created a wonderful resource for someone who is new to the city.”